Adobe Emraces MPEG-DASH, Showcases 4K
LAS VEGAS — Adobe has announced support for both ultra HD or 4K and with MPEG-DASH. While Adobe’s solutions are not yet available, the company is putting its support around the emerging standards,...
View ArticleAdobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow
LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal...
View ArticleSports Is Catalyst For TV Everywhere Boom: Adobe’s Helfand
SAN FRANCISCO — The TV Everywhere system for allowing online viewers to watch channels from the US’ patchwork of cable operators is booming thanks to sports popularity. “We saw about a 250% increase in...
View ArticleTV Is Becoming Online Video: Adobe’s Allison
AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime...
View ArticleAdobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business
In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, “with strong bookings growth.” Based on the report. digital marketing...
View Article“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
LAS VEGAS — “TV Everywhere“, the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry’s “whipping boy,” Adobe’s Primetime product marketing...
View ArticleAdobe Relaunches “Auditude,” Integrated w/ company’s DMP
LAS VEGAS — The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in individual viewer profiling. “Advertisers (today) are...
View ArticleAdobe Joins Akamai with Ad Server Integration, announces Turner Broadcasting...
LAS VEGAS – Adobe Primetime and Akamai have announced the integration of Adobe’s ad insertion technology into Akamai’s media offering. The companies said that Turner Broadcasting and Red Bull Media...
View ArticleAdobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani
LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe...
View ArticleAkamai Taps Adobe for Monetization of IP-Delivered Video Advertising
LAS VEGAS – As high quality, IP-delivered video has exploded globally, advertisers have taken notice of the opportunity — . and big tech vendors and content programmers are increasingly focused on...
View ArticleAdobe Primetime’s Prime Targets For 2016
FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. So what does the year ahead hold? In this video...
View ArticleAdobe Teams with Videology for Industry’s “First” SSP for OTT
Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in an industry first, says Campbell Foster, Director...
View ArticleVideology Sees Higher Pricing for Broadasters via New Alliance with Adobe
Adobe Primetime’s new sell-side platform (SSP) for broadcasters, which monetizes TV inventory via IP-connected devices, will drive higher prices and provide less waste for advertisers, says Scott...
View ArticleComcast’s thePlatform Unit in Pact with Adobe Primetime
LAS VEGAS – Comcast’s thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe’s Primetime solution. Earlier today we spoke with Marty...
View ArticleAdobe Emraces MPEG-DASH, Showcases 4K
LAS VEGAS — Adobe has announced support for both ultra HD or 4K and with MPEG-DASH. While Adobe’s solutions are not yet available, the company is putting its support around the emerging standards,...
View ArticleAdobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow
LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal...
View ArticleSports Is Catalyst For TV Everywhere Boom: Adobe’s Helfand
SAN FRANCISCO — The TV Everywhere system for allowing online viewers to watch channels from the US’ patchwork of cable operators is booming thanks to sports popularity. “We saw about a 250% increase in...
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